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		<title>U.S. Attorney chasing MegaUpload is former piracy fighter</title>
		<link>http://www.informationtechnology.bz/2012/01/u-s-attorney-chasing-megaupload-is-former-piracy-fighter/</link>
		<comments>http://www.informationtechnology.bz/2012/01/u-s-attorney-chasing-megaupload-is-former-piracy-fighter/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 19:17:35 +0000</pubDate>
		<dc:creator>timothyh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.informationtechnology.bz/?p=652</guid>
		<description><![CDATA[The U.S. official who has accused Kim DotCom of operating an online criminal empire has plenty of piracy-fighting experience. Neil MacBride, the U.S. Attorney for the Eastern District of Virginia, is the former general counsel and antipiracy enforcer for the Business Software Alliance, a trade group representing software producers such as Apple, Microsoft, Adobe, and [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://asset2.cbsistatic.com/cnwk.1d/i/tim/2012/01/23/fbi_logo_270x279_270x279.gif" alt="FBI" align="right" hspace="5" vspace="5" />The U.S. official who has accused <a href="http://www.percentotech.com" target="_blank">Kim DotCom </a>of operating an online criminal empire has plenty of piracy-fighting experience.</p>
<p><a href="http://www.percentotech.com" target="_blank">Neil MacBride</a>, the U.S. Attorney for the Eastern District of Virginia, is the former general counsel and antipiracy enforcer for the Business Software Alliance, a trade group representing software producers such as Apple, Microsoft, Adobe, and Intuit.</p>
<p>MacBride has accused DotCom and six others of operating <a href="http://www.percentotech.com" target="_blank">MegaUpload</a>, a cyberlocker service that has allegedly generated more than $170 million in criminal proceeds. The government asserts that MegaUpload enabled and encouraged users to uploaded pirated movies and other media to one of his digital lockers and then share with others. MegaUpload then profited by selling advertising on the site and premium subscriptions to users, the government contends.</p>
<p><a href="http://www.percentotech.com" target="_blank">MegaUpload </a>is among the largest criminal copyright cases ever brought against an Internet company and if convicted of the charges against them, DotCom and his accomplices could face 20-year jail sentences. Following his arrest in New Zealand on Thursday, when police there <a href="http://news.cnet.com/8301-31001_3-57362152-261/fbi-charges-megaupload-operators-with-piracy-crimes/" target="_blank">conducted a large-scale raid </a> at his Auckland mansion, DotCom&#8217;s attorneys say he is innocent.</p>
<p>During a <a href="http://news.cnet.com/8301-31001_3-57363757-261/megaupload-lawyer-u.s-misunderstands-the-business/">court hearing today</a> to determine whether DotCom should be released on bail, his lawyers told the judge there is nothing criminal about his operation. Last week, Ira Rothken, one of DotCom&#8217;s U.S. lawyers told CNET that at most this is a dispute over <a href="http://www.percentotech.com" target="_blank">copyright </a>and should be handled in a civil proceeding. DotCom&#8217;s lawyers say the United States has erred about the nature of MegaUpload&#8217;s business.</p>
<p>Once the issue of bail is settled, the U.S. is expected to file extradition papers to try and get DotCom and three other suspects in custody in New Zealand brought back to this country to stand trial. Another suspect was arrested over the weekend in the Netherlands and the U.S. government is expected to also seek his extradition. The two remaining suspects are at large.</p>
<p>If<a href="http://www.percentotech.com" target="_blank"> DotCom</a> is brought to trial in the United States, the case will undoubtedly bring mass press coverage from all over the world. DotCom is a well known hacker, a twice convicted felon, street racer, who once offered to pay a $10 million reward for information leading to the capture of Osama bin Laden. On the other side of the courtroom will be <a href="http://www.percentotech.com" target="_blank">MacBride</a>.</p>
<p>In 2009, McBride was appointed to a senior position in the Department of Justice by the Obama administration and appointed to his current position later that year. Prior to that, he spent two years at BSA., where he oversaw global piracy issues for the group.</p>
<p>According to a story by my CNET colleague Declan McCullagh, <a href="http://www.percentotech.com" target="_blank">MacBride oversaw the BSA program</a> that rewarded people for phoning in tips about suspected software piracy.</p>
<p>A spokesman from MacBride&#8217;s office declined to comment.</p>
<p>Rothken told <a href="http://www.percentotech.com" target="_blank">CNET </a>that DotCom is putting together his own legal team. According to published reports, one member of that team was supposed to be Robert Bennett, the attorney who represented former U.S. President Bill Clinton in a sexual harassment case brought by Paula Jones. Bennett, however, has had to step down from the case because of a conflict involving his firm and another client.</p>
<p><a href="http://news.cnet.com/8301-31001_3-57364004-261/u.s-attorney-chasing-megaupload-is-former-piracy-fighter/?tag=mncol;topStories" target="_blank">Source</a></p>
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		<title>Free texts to hurt carriers&#8217; bottom line?</title>
		<link>http://www.informationtechnology.bz/2011/10/free-texts-to-hurt-carriers-bottom-line/</link>
		<comments>http://www.informationtechnology.bz/2011/10/free-texts-to-hurt-carriers-bottom-line/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 13:34:11 +0000</pubDate>
		<dc:creator>timothyh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.informationtechnology.bz/?p=649</guid>
		<description><![CDATA[Apple plans to launch a new platform Wednesday that could put a big dent in wireless carriers&#8217; bottom line. Introduced at Apple&#8217;s Worldwide Developers Conference in June, iMessage lets users on iOS devices chat with one another like they would send a text message. Like the BlackBerry Messenger, iMessage allows them to bypass the SMS [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.percentotech.com" target="_blank"><img src="http://i.i.com.com/cnwk.1d/i/tim/2011/10/09/textingScam.jpg" alt="apple" align="right" hspace="5" vspace="5" />Apple </a>plans to launch a new platform Wednesday that could put a big dent in wireless carriers&#8217; bottom line.</p>
<p>Introduced at Apple&#8217;s Worldwide Developers Conference in June, <a href="http://www.percentotech.com" target="_blank">iMessage</a> lets users on iOS devices chat with one another like they would send a text message. Like the <a href="http://www.percentotech.com" target="_blank">BlackBerry Messenger</a>, iMessage allows them to bypass the SMS text-messaging network&#8211;along with carriers&#8217; texting charges.</p>
<p>Instead of routing the text message over the cellular network using <a href="http://www.percentotech.com" target="_blank">SMS</a>, it sends the message over a wireless Internet data connection. The service itself is not tied to any carriers and is designed to work on the <a href="http://reviews.cnet.com/iphone/">iPhone</a>, as well as on non-cellular devices like the Wi-Fi only version of the <a href="http://www.cnet.com/apple-ipad/">iPad</a> and current model <a href="http://www.percentotech.com" target="_blank">iPod Touch</a>.</p>
<p>At a time when many wireless carriers are charging customers 20 cents to send a text to a phone, and another 20 cents to the person receiving the text, Apple is poised to take a big bite out of the sector.</p>
<p>Text messaging generates more than $20 billion in revenue for the wireless industry, Craig Moffett, an analyst at Sanford C. Bernstein told <a href="http://www.percentotech.com" target="_blank">The New York Times</a>. Texting revenue accounts for 12 percent of Verizon Wireless&#8217; revenue, he noted.</p>
<p>Apple is &#8220;undermining the core business model for an industry that makes most of its money from services that are high priced and low bandwidth, like texting,&#8221; he told the newspaper.</p>
<p>Microsoft, which is in the process of acquiring Internet phone giant <a href="http://www.percentotech.com" target="_blank">Skype </a>and <a title="Skype to buy group-messaging company GroupMe -- Sunday, Aug 21, 2011" href="http://www.percentotech.com" target="_blank">group messaging service GroupMe</a>, is widely expected to incorporate similar features in its Windows smartphones. A handful of apps also allows people to inexpensively text their friends.</p>
<p>However, some carriers have anticipated the shift and possible lost revenue. AT&amp;T recently announced that it was phasing out its $10 for 1,000 texts plan in favor of a <a title="Lock in a lower AT&amp;T text rate before the price hike -- Thursday, Aug 18, 2011" href="http://www.percentotech.com" target="_blank">$20-per-month unlimited plan</a>.</p>
<p><a href="http://news.cnet.com/8301-1035_3-20117904-94/free-texts-to-hurt-carriers-bottom-line/" target="_blank">Source</a></p>
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		<title>Google to government: Let us build a faster Net</title>
		<link>http://www.informationtechnology.bz/2011/09/google-to-government-let-us-build-a-faster-net/</link>
		<comments>http://www.informationtechnology.bz/2011/09/google-to-government-let-us-build-a-faster-net/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 18:38:38 +0000</pubDate>
		<dc:creator>timothyh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.informationtechnology.bz/?p=646</guid>
		<description><![CDATA[LA DEFENSE, France&#8211;Governments are eager for the benefits of high-speed Internet access, but if they really want it, they need to reform regulations to help those who would build it, a Google executive argued today. &#8220;Regulation can get in the way of innovation,&#8221; said Kevin Lo, who as general manager of access oversees the Google [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://i.i.com.com/cnwk.1d/i/tim/2011/09/27/fiber_house.gif" alt="google" align="right" hspace="5" vspace="5" />LA DEFENSE, France&#8211;Governments are eager for the benefits of high-speed Internet access, but if they really want it, they need to reform regulations to help those who would build it, a Google executive argued today.</p>
<p>&#8220;Regulation can get in the way of innovation,&#8221; said Kevin Lo, who as general manager of access oversees the Google Fiber project to <a href="http://www.percentotech.com" target="_blank">bring extremely fast Net access to Kansas City in Missouri and Kansas</a>. &#8220;Regulations tied to physical infrastructure sometimes defer the investment altogether,&#8221; he said in a speech at <a href="http://www.percentotech.com" target="_blank">Broadband World Forum</a> here.</p>
<p>Tension between private-sector ambitions and public-sector constraints have endured for centuries, but <a href="http://www.percentotech.com" target="_blank">Google</a>&#8211;an Internet juggernaut that tries to move at startup speeds&#8211;feels it particularly acutely. Much of the company&#8217;s ambitions are held back by broadband access that&#8217;s too slow or missing altogether.</p>
<p>&#8220;We&#8217;re about moving the <a href="http://www.percentotech.com" target="_blank">Web forward</a>,&#8221; Lo said. &#8220;We have product managers who are very frustrated. They have apps that don&#8217;t work because they don&#8217;t have the speeds.&#8221;</p>
<p>Lo called for three specific reforms: ease access to public rights-of-way where<a href="http://www.percentotech.com" target="_blank"> fiber-optic</a> cables can be laid; ease access to utility poles; and enable special service districts to free sections of municipalities from zoning restrictions. He also said the Kansas City&#8217;s &#8220;very pro-business&#8221; attitude was key to its selection for the Google Fiber project. &#8220;They demonstrated they could work at Google speeds,&#8221; he said.</p>
<div>
<p>Google has begun building its free high-speed network, which promises speeds of 1 gigabit per second for both downloads and uploads using fiber-optic lines to the home. &#8220;We believe the <a href="http://www.percentotech.com" target="_blank">uplink </a>capacity is the real game-changer here,&#8221; Lo said. &#8220;We&#8217;re going to light up our customers in the first half of next year.&#8221;</p>
<p>Today&#8217;s Internet connections typically enable much higher download speeds that upload speeds, a design that helps with applications such as watching streaming video off the Net but makes it harder for tasks such as uploading photos or holding <a href="http://www.percentotech.com" target="_blank">videoconferences</a>.</p>
<p>The project began in Kansas City, Kan., but expanded to the nearby Kansas City, Mo., shortly afterward. In an interview, Lo declined to state how many of the cities&#8217; residents would receive the service, but said it&#8217;s designed so that it can reach all of them.</p>
<p>The show&#8217;s audience&#8211;many of them Internet service providers keenly interested in the fact that Google is pushing a free service into the heart of their business&#8211;tried with little success to extract financial details about <a href="http://www.percentotech.com" target="_blank">Google</a>&#8216;s project. Lo wouldn&#8217;t comment on how much it costs to bring service to each household or on how fast it expects a return on its investment.</p>
<p>But he did say it will make Google money one way or another and that the company can afford to make expensive investments in infrastructure.</p>
<p>&#8220;This is a business for us. We expect to make money. We don&#8217;t expect to lose money,&#8221; he said. &#8220;Google is not a cash-starved entity&#8230; This thing has to make economic sense, and it does.&#8221;</p>
<p>The <a href="http://www.percentotech.com" target="_blank">Google Fiber</a> project began in 2009 as Google employees contemplated the U.S. government&#8217;s attempt to improve broadband. In a late 2009 discussion, co-founder Sergey Brin asked, &#8220;If we think this idea is so important, why are we waiting for the government to build it? Why aren&#8217;t we building it ourselves?&#8221; <a href="http://news.cnet.com/8301-30685_3-20000061-264.html">Google announced Google Fiber</a> in 2010.</p>
<p>Google is &#8220;starting&#8221; <a href="http://www.percentotech.com" target="_blank">Google Fiber </a>in Kansas City, but it&#8217;s not clear to what extent it&#8217;ll go beyond that area. In the interview, Lo refused to offer any further details of its expansion plans.</p>
<p>Even though the company is confident the project makes business sense, it&#8217;s not clear on what exactly gigabit Internet will bring to households beyond some ideas such as videoconferencing.</p>
<p>&#8220;We have no idea why you need a gigabit today,&#8221; Lo said. &#8220;When we all had dialup connections 15 years ago, you could not have imagined watching video like you do today. It&#8217;s not about doing e-mail faster, it&#8217;s about doing those new things that you don&#8217;t do today.&#8221;</p>
<div><a href="http://news.cnet.com/8301-30685_3-20112042-264/google-to-government-let-us-build-a-faster-net/?tag=topStories" target="_blank">Source</a></div>
</div>
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		<title>Google to buy Motorola Mobility for $12.5B</title>
		<link>http://www.informationtechnology.bz/2011/08/google-to-buy-motorola-mobility-for-12-5b/</link>
		<comments>http://www.informationtechnology.bz/2011/08/google-to-buy-motorola-mobility-for-12-5b/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 15:58:45 +0000</pubDate>
		<dc:creator>timothyh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.informationtechnology.bz/?p=642</guid>
		<description><![CDATA[Google said today it has agreed to buy Motorola Mobility for $12.5 billion, giving the search giant valuable intellectual property and getting it directly into the handset business. Google will pay $40 a share in cash for Motorola, a 63 percent premium over the company&#8217;s closing stock price on Friday. The acquisition will &#8220;mildly&#8221; add [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://i.i.com.com/cnwk.1d/i/tim/2011/08/01/googleNewLogo.jpg" alt="google" align="right" hspace="5" vspace="5" />Google said today it has agreed to buy Motorola Mobility for $12.5 billion, giving the search giant valuable intellectual property and getting it directly into the handset business.</p>
<div>
<p>Google will pay $40 a share in cash for Motorola, a 63 percent premium over the company&#8217;s closing stock price on Friday. The acquisition will &#8220;mildly&#8221; add to earnings once the deal closes by year&#8217;s end or early 2012, Google said.</p>
<p>The deal simultaneously lends stability to and shakes up the <a href="http://www.percentotech.com" target="_blank">Android</a> world. With <a href="http://www.percentotech.com" target="_blank">Motorola</a>, <a href="http://www.percentotech.com" target="_blank">Google </a>gets a treasure trove of patents to defend itself and its partners against a rising tide of legal opposition. Over the past few months, major technology players such as Apple and Oracle have sued either Google or its partners in an attempt to slow down their competitors and extract licensing fees.</p>
<p>&#8220;We believe we&#8217;ll be in a very good position to protect the Android ecosystem for all of our partners,&#8221; David Drummond, Google&#8217;s chief legal officer, said today during a conference call. He declined to provide specifics on the company&#8217;s future legal strategy.</p>
<p>At the same time, the deal puts Google in the awkward position of competing against many of its partners. For the first time, Google will have a direct hand in the mobile business that it fostered from a distance. While Google creates the Android operating system critical to running millions of smartphones and <a href="http://www.percentotech.com" target="_blank">tablets</a>, it has yet to get into the design and manufacturing business itself, aside from a few experimental models with handset partners such as HTC and Samsung.</p>
<p>Google Chief Executive Larry Page said during the conference call that Motorola will be run as a separate unit and reiterated Google&#8217;s commitment to keeping Android open. He declined to get into specific dynamics of how Motorola will compete with other Android vendors such as <a href="http://www.percentotech.com" target="_blank">Samsung</a>, <a href="http://www.percentotech.com" target="_blank">HTC</a>, or <a href="http://www.percentotech.com" target="_blank">LG Electronics</a>.</p>
<p>Instead, Google focused quite a bit on the protection it will gain from the deal.</p>
<p>In the same vein, Motorola Chief Executive Sanjay Jha had talked up the strength of his company&#8217;s patent portfolio during its most recent quarterly conference call and suggested that he was willing to step into the legal fray as well. Motorola already has an outstanding dispute with <a href="http://www.percentotech.com" target="_blank">Microsoft</a> and <a href="http://www.percentotech.com" target="_blank">Apple</a>. Last month, billionaire activist investor Carl Icahn disclosed that he was pushing for Motorola to sell its patent portfolio because the need for intellectual property has reached at an all-time high.</p>
<p>On today&#8217;s call, Jha touted the company&#8217;s 17,000 patents and 7,500 pending patents. They include many non-essential patents that aren&#8217;t core to a phone&#8217;s operations but can be used to improve features such as voice quality. It&#8217;s unclear whether Android partners will get access to those patents, or whether Motorola&#8217;s patent portfolio will simply offer legal cover.</p>
<p>Motorola, along with HTC, has been a major early supporter of the <a href="http://www.percentotech.com" target="_blank">Android </a>operating system. Jha chose to scrap Motorola&#8217;s other projects and focus solely on Android, which paid off immensely when Verizon Wireless chose the original Droid to push as its flagship phone during the 2009 holiday-shopping season. AT&amp;T more recently chose Motorola&#8217;s Atrix as a flagship phone. Motorola has also renewed its ties with Sprint Nextel. Last month, it reported better-than-expected second-quarter results and hinted at a strong fourth quarter.</p>
<p>But the company has struggled recently too. While the <a href="http://www.percentotech.com" target="_blank">Atrix </a>was heavily promoted by AT&amp;T, it wasn&#8217;t a breakout hit. Motorola&#8217;s first tablet, the Xoom, failed to make a dent in the market, even after a price cut. The 4G capability for its Xoom is still unavailable despite hyping the feature at the Consumer Electronics Show in January. And the company&#8217;s long-delayed Droid Bionic for Verizon Wireless isn&#8217;t expected until next month.</p>
<p>Page, however, said that Motorola continues to have &#8220;tremendous opportunity for growth,&#8221; adding that he likes Jha&#8217;s vision for future products. Beyond smartphones and tablets, <a href="http://www.percentotech.com" target="_blank">Motorola </a>has a television set-top box business and has relationships with carriers and cable providers, an area where Google can push its connected-TV ambitions. Likewise, Jha said he sees the opportunity for more convergence between the set-top box and mobile devices.</p>
<p>&#8220;We&#8217;ll be able to deliver products that will delight customers,&#8221; Jha said.</p>
<p>Drummond said he expects that the deal will require regulatory approval and added that he is confident it will be approved.</p>
<p>&#8220;Android is clearly adding competition, innovation, and user choice,&#8221; he said. &#8220;Protecting that ecosystem is pro-competitive almost by definition.&#8221;</p>
<p>Google, meanwhile, will be attempting to maintain its neutral stance in Android land even after the deal.</p>
<p>&#8220;Our vision for Android is unchanged and Google remains firmly committed to Android as an open platform and a vibrant open source community,&#8221; Andy Rubin, senior vice president of mobile at Google, said today in a statement. &#8220;We will continue to work with all of our valued Android partners to develop and distribute innovative Android-powered devices.&#8221;</p>
<p>Rubin added on the call that the other major Android vendors showed &#8220;enthusiastic support&#8221; for the deal.</p>
<p>Google offered a Web page listing comments from other vendors.</p>
<p>&#8220;We welcome today&#8217;s news, which demonstrates Google&#8217;s deep commitment to defending <a href="http://www.percentotech.com" target="_blank">Android</a>, its partners, and the ecosystem,&#8221; J.K. Shin, head of Samsung&#8217;s mobile division, said on the page.</p>
<div><a href="http://news.cnet.com/8301-1035_3-20092362-94/google-to-buy-motorola-mobility-for-$12.5b/?tag=mncol;txt" target="_blank">Source</a></div>
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		<title>SEC: Pandora Is “Unsustainable” Due to Reliance on Legal Strategy</title>
		<link>http://www.informationtechnology.bz/2011/08/sec-pandora-is-%e2%80%9cunsustainable%e2%80%9d-due-to-reliance-on-legal-strategy/</link>
		<comments>http://www.informationtechnology.bz/2011/08/sec-pandora-is-%e2%80%9cunsustainable%e2%80%9d-due-to-reliance-on-legal-strategy/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 15:56:09 +0000</pubDate>
		<dc:creator>timothyh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.informationtechnology.bz/?p=639</guid>
		<description><![CDATA[The SEC told Pandora (P) in March that its music licensing agreements make its “current business plan unsustainable,” according to copies of correspondence disclosed by the company. The disclosures underline BNET’s earlier report that a crippling rise in Pandora’s music fees is set to kick in in 2015, making it highly unlikely the company can [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://i.bnet.com/blogs/john-williams-waterhouse-pandoras-box.jpg" alt="Pandora" width="262" height="460" align="right" hspace="5" vspace="5" />The SEC told <strong>Pandora </strong>(P) in March that its music licensing agreements make its “current business plan unsustainable,” according to copies of correspondence disclosed by the company. The disclosures underline BNET’s earlier report that a <a href="http://www.percentotech.com" target="_blank">crippling rise in Pandora’s music fees</a> is set to kick in in 2015, making it highly unlikely the company can survive without some sort of miracle performed by its legal and lobbying teams.</p>
<p>After Pandora filed its IPO offering in February, the <a title="Low-tech Internet scams harvest billions of dollars" href="http://www.percentotech.com" target="_blank">SEC  </a>reviewed the filing. In March, the SEC asked <a href="http://www.percentotech.com" target="_blank">Pandora </a>to make it more clear that it was highly dependent on its lawyers, and that it would go out of business if it couldn’t renegotiate its music license fee schedule:</p>
<blockquote><p>In order to provide greater balance to your summary, highlight that:</p></blockquote>
<blockquote><p>You currently operate under a business plan strongly reliant on lobbied concessions and federal court and federal agency consent decrees and settlements, setting reduced royalty and licensing rates that expire in 2015 and that ordinary rates, not subject to such extraordinary measures, to which you may be subject upon the expiration of these exceptions make your current business plan unsustainable, as discussed in your risk factors on page 15 and 16; …</p></blockquote>
<p>Pandora did disclose its fee schedule in June, but it represented its fees-per-song as fractions of a penny. The maximum it will pay to serve one song to a listener is 0.0025 cents.</p>
<p>It is only when you convert those penny fractions into percentages that it becomes obvious <a href="http://www.percentotech.com" target="_blank">Pandora</a>’s costs are about to go through the roof. They will rise between 37 percent and 47 percent when its current agreement with licensing body SoundExchange expires in 2015. In Q1 2011, license fees at Pandora were $29.2 million, or 57 percent of its $51 million in total revenue. The company lost $6.7 million as a result.</p>
<p>Obviously, the music industry will have to be persuaded that Pandora should get generous, special terms if artists want it to stay in business and continue receiving money from the company. (<a href="http://www.percentotech.com" target="_blank"><strong>Sirius XM</strong> (SIRI</a>), by contrast, is profitable on the current terms.) In its most recent <a href="http://www.sec.gov/Archives/edgar/data/1230276/000119312511162497/ds1a.htm#toc119636_2">S-1</a>, Pandora admits it is “unsustainable” if it cannot negotiate reduced fees in the future:</p>
<blockquote><p>We do not know what rates will be available to us following that period and there is no guarantee that the royalty structure that emerged from the negotiations with SoundExchange pursuant to the Webcaster Settlement Acts will be available after 2015. The CRB, which still has rate-making authority over us upon expiration of our agreement with <a href="http://www.percentotech.com" target="_blank">SoundExchange</a>, has consistently established royalty rates that would, if paid by us, consume an unsustainable percentage of our revenue. If we are unable to reach a new agreement with SoundExchange for the period after 2015, our operating costs may significantly increase, which could harm our financial condition and inhibit the implementation of our business plan.</p></blockquote>
<p>That renegotiation appears to be the only hope for Pandora, as CEO <a href="http://www.businessweek.com/news/2011-07-22/pandora-ceo-says-mobile-use-exceeding-demand-for-advertising.html"><strong>Joe Kennedy </strong>recently told Bloomberg</a> that there was a lack of demand for ads on its mobile service, which now constitutes 60 percent of all Pandora’s listeners. Pandora closed at $13.41 Aug. 3, down from both its high of $20.04 in July and the $17.42 it closed at on its first day of trading in June. A message left for Pandora last night was not immediately returned.</p>
<p><a href="http://www.bnet.com/blog/advertising-business/sec-pandora-is-8220unsustainable-8221-due-to-reliance-on-legal-strategy/9657?tag=topTechContentWrap;editorPicks" target="_blank">Source</a></p>
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		<title>Low-tech Internet scams harvest billions of dollars</title>
		<link>http://www.informationtechnology.bz/2011/07/low-tech-internet-scams-harvest-billions-of-dollars/</link>
		<comments>http://www.informationtechnology.bz/2011/07/low-tech-internet-scams-harvest-billions-of-dollars/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 13:34:30 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[Security]]></category>
		<category><![CDATA[Cybercrime]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://www.informationtechnology.bz/?p=628</guid>
		<description><![CDATA[For decades, Internet scams have been as numerous as they&#8217;ve been easy to spot &#8212; but fraudsters&#8217; tools and tricks are now becoming more sophisticated. Those poorly written spam e-mails often seem more annoying than threatening, but they can wreak financial havoc on their victims. Precise statistics are hard to pin down, but experts believe [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.informationtechnology.bz/wp-content/uploads/2011/07/my-security-shield.top_.jpg"><img src="http://www.informationtechnology.bz/wp-content/uploads/2011/07/my-security-shield.top_-300x193.jpg" alt="" title="my-security-shield.top" width="300" height="193" class="alignleft size-medium wp-image-635" /></a>For decades, Internet scams have been as numerous as they&#8217;ve been easy to spot &#8212; but fraudsters&#8217; tools and tricks are now becoming more sophisticated.</p>
<p>Those poorly written spam e-mails often seem more annoying than threatening, but they can wreak financial havoc on their victims. Precise statistics are hard to pin down, but experts believe global Internet fraud scams people out of hundreds of millions to billions of dollars each year.</p>
<p>Internet fraudsters have traditionally preyed on the vulnerable, including older victims who aren&#8217;t as well-versed in computer technology. But scammers&#8217; skills at deception have improved so greatly over the years that even seasoned Internet users often have to do a double-take before they realize they&#8217;ve been duped.</p>
<p>For instance, a widely used, relatively new scheme that&#8217;s difficult to detect features pop-up notifications that look just like antivirus software alerts. They usually say something to the effect of, &#8220;Your computer has been infected with 49 viruses, click OK to quarantine them.&#8221;</p>
<p>Clicking OK sends the user to a website that claims their antivirus software license has expired, and a payment needs to be made before the virus problem can be mitigated.<br />
Gallery: The cost of cybercrime</p>
<p>These sites look completely legitimate &#8212; and, adding to the scheme&#8217;s plausibility, many of the spoofed websites even have working customer service phone numbers with &#8220;operators&#8221; on the other end of the line who will gladly take your money.</p>
<p>Another stealthily and fast-growing attack is called &#8220;spear phishing&#8221;: sending e-mails to specific recipients from spoofed addresses that look completely legitimate. The attacks often appear to be from loved ones, claiming to be in an emergency situation and asking for money.</p>
<p>These schemes show that Internet scam artists, who had long been thought of as too unsophisticated to be considered real &#8220;hackers,&#8221; are venturing into the realm of some of the more expert cybercriminals.</p>
<p>&#8220;Now, there isn&#8217;t a very big gap in their capabilities,&#8221; said Dave Aitel, president of security firm Immunity Inc. and a former computer scientist at the National Security Agency. &#8220;Re-shippers and check fraudsters are now just an arm of organized cybercrime.&#8221;<br />
Social hacking</p>
<p>Unlike their organized counterparts, online fraudsters tend to live below the poverty line and lack legitimate employment opportunities, according to Eric Fiterman, founder of security startup Rogue Networks and a former FBI cybersecurity special agent. Many steal to survive.</p>
<p>Even without the vast resources or technical skill of their more advanced criminal peers, Internet fraudsters are good enough at trickery to make their schemes successful.</p>
<p>&#8220;You could be a check fraudster with no technical skills, just social engineering skills,&#8221; said Ajay Gupta, CEO of Gsecurity, an IT security contractor.<br />
LulzSec and Anonymous: Big talk. Little threat.</p>
<p>One common scheme asks people to deposit a check in their bank for a large sum and then wire most of that money to a recipient in a foreign country &#8212; usually Nigeria.</p>
<p>&#8220;It sounds so obvious; alarm bells should be going off that this is a crime,&#8221; Gupta said. &#8220;But the check that person receives look absolutely legit. Banks think it&#8217;s real too.&#8221;</p>
<p>Of course, check fraud and other scams are far from a new phenomenon. But the Internet has given fraudsters the platform they need to make their &#8220;business&#8221; profitable.</p>
<p>&#8220;Check fraud has been going on since we have had checks,&#8221; said Bill Pennington, CEO of WhiteHat Security, a website security company. &#8220;What&#8217;s new is that the Internet has taken down all geographical barriers. My grandmother did not have to worry about running into a Nigerian check fraudster at the grocery store.&#8221;</p>
<p>The vast majority of people immediately identify these schemes as frauds, so fraudsters like to cast as wide a net as possible. Spam is one of the primary tools they use. The fraudsters often rent out botnets &#8212; very large groups of compromised computers &#8212; to send their messages to thousands, even millions, of recipients.</p>
<p>&#8220;They&#8217;re casting wider and wider nets,&#8221; said Angelo Comazzetto, product manager at IT security company Astaro Corp. &#8220;If they used to send 10,000 e-mails and get just a 1% response, now they&#8217;ll send 10 million e-mails and get a 0.03% response.&#8221;</p>
<p>Fraudsters don&#8217;t just spam; they also prey on people using dating sites, job sites and classifieds.</p>
<p>For instance, AOL (AOL) autos, Craigslist or other online used car classifieds often host ads for cars at half their Kelley Blue Book value. If you inquire about the car, the seller will ask you to wire them a down payment before they ship you the car &#8212; an irreversible transaction that siphons off money you&#8217;ll never see again, never mind the car.</p>
<p>Just like in the offline world, Internet scam artists lure unsuspecting victims in by using very real-sounding, but fake charities, &#8220;make money from home&#8221; schemes, and deals. As you&#8217;d suspect, fraudsters don&#8217;t have many scruples. Some recently took advantage of the California wildfires, for instance, setting up fake insurance websites aimed at victims.</p>
<p>Individuals aren&#8217;t the only ones to be targeted by scam artists.</p>
<p>E-tailers face the threat of so-called &#8220;re-shippers,&#8221; who buy merchandise with stolen or fake credit card numbers, or reverse their PayPal or credit-card payments after they&#8217;ve received the goods.</p>
<p>There are a few tip-offs of likely fraud &#8212; mismatched billing and shipping addresses are a big red flag &#8212; but few e-tailers have the resources to investigate every suspicious order.</p>
<p>&#8220;It&#8217;s a sad call I have to make when someone pays with a stolen credit card, and I have to let the credit card&#8217;s real owner know,&#8221; said Michael Ellison, vice president of IT solutions retailer Virtual Graffiti. &#8220;It happens all the time.&#8221;</p>
<p>When done well, the schemes can be very difficult to detect. Still, even with their improving skills, Internet scam artists don&#8217;t come close to the capabilities &#8212; or success rate &#8212; of their counterparts in organized crime syndicates.</p>
<p><a href="http://money.cnn.com/2011/07/26/technology/internet_scam_artists/index.htm?eref=mrss_igoogle_cnn">Source</a></p>
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		<title>Report: Amazon readying a tablet PC</title>
		<link>http://www.informationtechnology.bz/2011/07/report-amazon-readying-a-tablet-pc/</link>
		<comments>http://www.informationtechnology.bz/2011/07/report-amazon-readying-a-tablet-pc/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 21:54:13 +0000</pubDate>
		<dc:creator>timothyh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.informationtechnology.bz/?p=626</guid>
		<description><![CDATA[Amazon.com may introduce a tablet computer to compete with Apple&#8217;s iPad, according to a report in The Wall Street Journal Wednesday afternoon. The new tablet, which is supposedly due out in October, will reportedly have a nine-inch screen. And it will run Google&#8217;s Android operating system, the Journal said, citing unnamed sources. Amazon isn&#8217;t designing [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://i.i.com.com/cnwk.1d/i/tim/2011/06/14/kindle.png" alt="kindle" align="right" hspace="5" vspace="5" />Amazon.com may introduce a <a href="http://www.percentotech.com" target="_blank">tablet</a> computer to compete with <a href="http://www.percentotech.com" target="_blank">Apple&#8217;s iPad</a>, according to a report in The <a href="http://www.percentotech.com" target="_blank">Wall Street Journal</a> Wednesday afternoon.</p>
<div>
<p>The new tablet, which is supposedly due out in October, will reportedly have a nine-inch screen. And it will run Google&#8217;s <a href="http://www.percentotech.com" target="_blank">Android</a> operating system, the Journal said, citing unnamed sources. Amazon isn&#8217;t designing the tablet itself. Instead, it will outsource the design of the device to an Asian manufacturer, the report said.</p>
<p>The <a href="http://www.percentotech.com" target="_blank">Amazon tablet</a> will reportedly be designed to allow Amazon customers to watch movies, listen to digital music, and read e-books, all of which are offered through the Amazon online store. The new tablet isn&#8217;t expected to have a camera, according to the Journal&#8217;s sources.</p>
<p>The article also said that Amazon is planning to announce two new black-and-white Kindle e-readers. The new e-readers will reportedly use the same faux paper and ink technology as the previous Kindles that makes the pages easy to read. One of the new Kindles will reportedly be a cheaper version of the existing Kindle. The company will also introduce a touch screen version of the product, which will compete against readers offered by Barnes &amp; Noble and <a href="http://www.percentotech.com" target="_blank">Kobo</a>, the article said.</p>
<p>The new Amazon tablet will be entering a crowded field. Since Apple first launched the iPad a couple of years ago, the segment has been a hot category. And it&#8217;s quickly filled with competitors using the Google Android operating system. Hundreds of companies have entered the market, including big names like Samsung with its Galaxy Tab products. Others including <a href="http://www.percentotech.com" target="_blank">Sony and Hewlett-Packard</a> have also recently announced products in this category. Even mobile phone maker Research In Motion has tried to get into the market with the Playbook.</p>
<p>But so far, none of them has met the success of the <a href="http://www.percentotech.com" target="_blank">Apple iPad</a>.</p>
<p>The Journal article did not mention pricing for the new tablet or for the new Kindle e-readers.</p>
</div>
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		<title>Apple scores broad patent on touch screens</title>
		<link>http://www.informationtechnology.bz/2011/06/apple-scores-broad-patent-on-touch-screens/</link>
		<comments>http://www.informationtechnology.bz/2011/06/apple-scores-broad-patent-on-touch-screens/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 18:11:55 +0000</pubDate>
		<dc:creator>timothyh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.informationtechnology.bz/?p=624</guid>
		<description><![CDATA[The U.S. Patent and Trademark Office has awarded Apple a key patent for touch screen functionality on portable devices, such as the iPhone and iPad. Apple&#8216;s patent, which the company applied for in 2007, boils down to one simple focus: when a person uses their fingers to interact with the touch screen, the software reacts [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://i.i.com.com/cnwk.1d/i/tim/2011/06/22/ipad-white-touch_270x144.jpg" alt="apple" hspace="5" vspace="5" align="right" />The U.S. Patent and Trademark Office has awarded Apple a key patent  for touch screen functionality on portable devices, such as the<a href="http://www.percentotech.com" target="_blank"> iPhone and iPad.</a></p>
<p><a href="http://www.percentotech.com" target="_blank">Apple</a>&#8216;s patent, which the company applied for in 2007, boils down to  one simple focus: when a person uses their fingers to interact with the  touch screen, the software reacts to that gesture. Images that Apple  included with its patent application show that functionality being  implemented across several different applications, including a Web  browser and a home screen.</p>
<p>Here&#8217;s the more technical description:</p>
<p>&#8220;A computer-implemented method, for use in conjunction with a  portable multifunction device with a touch screen display, comprises  displaying a portion of page content, including a frame displaying a  portion of frame content and also including other content of the page,  on the touch screen display,&#8221; the patent abstract <a href="http://patft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&amp;r=1&amp;f=G&amp;l=50&amp;s1=7,966,578.PN.&amp;OS=PN/7,966,578&amp;RS=PN/7,966,578">reads</a>.  &#8220;An N-finger translation gesture is detected on or near the touch  screen display. In response, the page content, including the displayed  portion of the frame content and the other content of the page, is  translated to display a new portion of page content on the touch screen  display.&#8221;</p>
<div>
<p>The patent win comes at a time when Apple is ensnared in several patent-related battles with other companies.</p>
<p>Nokia sued Apple in October 2009 for allegedly infringing patents related to smartphones being able to  run on <a href="http://www.percentotech.com" target="_blank">GSM, Wi-Fi, and 3G networks</a>. The claims also mentioned patents  Nokia owned related to mobile device security and encryption.</p>
<p>Apple responded with a countersuit in December 2009,  alleging that Nokia violated 13 of its own patents. However, Nokia  announced last week that Apple had called it quits and the companies had agreed to a patent-licensing deal. A subsequent analyst report on the matter suggested Apple&#8217;s licensing costs to Nokia could reach $608 million.</p>
<p>But <a href="http://www.percentotech.com" target="_blank">Nokia </a>is just one of Apple&#8217;s problems.</p>
<p>In April, Samsung announced that it had filed a patent-infringement case against Apple in the U.S. District Court for the Northern District of California San  Jose division, alleging that the iPhone maker violated 10 of its  patents, including one that allows smartphone owners to use the Web  while on a phone call. Apple alleged in its own lawsuit against Samsung in April that the company was violating patents on its user interface and mobile-device design.</p>
<p>The <a href="http://www.percentotech.com" target="_blank">Cupertino</a>, Calif.-based company upped the ante last week in an  amended complaint, saying that Samsung has been heavily &#8220;copying&#8221; its  own products.</p>
<p>&#8220;[Samsung's] products&#8230;blatantly imitate the appearance of Apple&#8217;s products to capitalize on Apple&#8217;s success,&#8221; Apple wrote in its complaint. &#8220;The copying has been widely observed in the industry and has been mentioned in multiple articles reviewing Samsung products.&#8221;</p>
<p>Exactly how Apple&#8217;s touch-screen patent will play into its current  litigation remains to be seen. But as noted, it&#8217;s a far-reaching patent,  and many portable-device makers have products that allow for multitouch  gestures that control software on the display.</p>
<p><a href="http://www.percentotech.com" target="_blank">Apple </a>has not immediately responded to request for comment on whether or not it will use the latest patent against competitors.</p>
<p><a href="http://news.cnet.com/8301-13506_3-20073257-17/apple-scores-broad-patent-on-touch-screens/?tag=topStories1" target="_blank">Source</a></p>
<p><a href="http://news.cnet.com/8301-13506_3-20073257-17/apple-scores-broad-patent-on-touch-screens/#ixzz1Q1t6l6wb"></a></p>
<p><a href="http://news.cnet.com/8301-13506_3-20073257-17/apple-scores-broad-patent-on-touch-screens/#ixzz1Q1t6l6wb"> </a></p>
<div><a href="http://news.cnet.com/8301-13506_3-20073257-17/apple-scores-broad-patent-on-touch-screens/#ixzz1Q1t6l6wb"></a><a href="http://news.cnet.com/8301-13506_3-20073257-17/apple-scores-broad-patent-on-touch-screens/#ixzz1Q1t8VcYF"><br />
</a></div>
<p>&nbsp;</p>
</div>
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		<title>Cool Site of the Week: Klout</title>
		<link>http://www.informationtechnology.bz/2011/06/cool-site-of-the-week-klout/</link>
		<comments>http://www.informationtechnology.bz/2011/06/cool-site-of-the-week-klout/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 20:08:10 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.informationtechnology.bz/?p=593</guid>
		<description><![CDATA[If you’re anything like us, you use Twitter and Facebook multiple times day to check in with friends, share your life and discover what’s happening in the world outside your cubicle. A few of you might even be using them as a result of being in that cubicle&#8211;leveraging the power of social media to inform [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.informationtechnology.bz/wp-content/uploads/2011/06/klout228.jpg"><img src="http://www.informationtechnology.bz/wp-content/uploads/2011/06/klout228.jpg" alt="" width="228" height="171" class="alignleft size-full wp-image-617" /></a>If you’re anything like us, you use Twitter and Facebook multiple times day to check in with friends, share your life and discover what’s happening in the world outside your cubicle. A few of you might even be using them as a result of being in that cubicle&#8211;leveraging the power of social media to inform the unwashed masses of what products or services your business provides. No matter what you shout from the social media mountain tops, Klout&#8211;our Cool Site of the Week&#8211;will tell you whether anyone is actually listening.</p>
<p>Even though it’s still undergoing beta testing, Klout is a social media force to be reckoned with. Users are invited to link up their Twitter and Facebook accounts (with LinkedIn functionality on the way as well), to the site. Once entered, Klout scours your accounts, looking at what you post about, who you talk to, repost, and who is following your every online move. The service then uses this information to provide you with a number of metrics&#8211;Score Analysis, Network Influence, Amplification probability and True Reach&#8211;to provide you with an over all view of how effectively you’re leveraging your social network contacts.<br />
Are you a Specialist? A Networker? Maybe a Broadcaster? Klout will give you the lowdown.<br />
Best of all, Klout rewards your social media excellence with some pretty impressive swag from a wide variety of sponsors, finally giving you a truly valid excuse to push for more online followers.</p>
<p><a href="http://www.maximumpc.com/article/features/cool_site_week_klout">Source</a></p>
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		<title>Can wireless networks support the promise of the &#8216;cloud&#8217;?</title>
		<link>http://www.informationtechnology.bz/2011/06/can-wireless-networks-support-the-promise-of-the-cloud/</link>
		<comments>http://www.informationtechnology.bz/2011/06/can-wireless-networks-support-the-promise-of-the-cloud/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 18:35:43 +0000</pubDate>
		<dc:creator>timothyh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.informationtechnology.bz/?p=612</guid>
		<description><![CDATA[Google, Apple, and Amazon are pushing more and more of your entertainment, your data &#8212; heck, your life &#8212; into the cloud. But what&#8217;s it mean for the wireless network operators who are already struggling to keep up with heavy data demand? Each of these companies recently announced new digital storage services for music. The [...]]]></description>
			<content:encoded><![CDATA[<div>
<p><img src="http://cloudcomputingleaders.net/wp-content/uploads/2010/05/cloud-computing.jpg" alt="cloud" hspace="5" vspace="5" align="right" /><a href="http://www.percentotech.com" target="_blank">Google, Apple, and Amazon</a> are pushing more and more of your  entertainment, your data &#8212; heck, your life &#8212; into the cloud. But  what&#8217;s it mean for the wireless network operators who are already  struggling to keep up with heavy data demand?</p>
<p>Each of these companies recently announced new digital storage services for music.  The idea is that people can put their music in the &#8220;cloud,&#8221; which is  really a remote data center. The &#8220;cloud&#8221; becomes the central repository  for all of your music, pictures, and other data. And you simply connect  to it via any broadband connection available to access it.</p>
<p>There are plenty of benefits to this, of course. For one, it&#8217;s  incredibly convenient, especially when you&#8217;re connecting wirelessly. As  Apple CEO Steve Jobs pointed out during his keynote earlier this week  where the i<a href="http://www.percentotech.com" target="_blank">iCloud service was announced</a>, he said that it will eliminate the headache of syncing each device.</p>
<p>But using these services will no doubt eat up a lot more <a href="http://www.percentotech.com" target="_blank">bandwidth </a>than  just downloading a song one time to your computer or smartphone. Once  music moves to the cloud, you could be downloading that same song every  time you sync your device or even every time you listen to it. And once  Apple or Google start offering video in the cloud, the problem may get  even worse.</p>
<p>Can wireless networks, which are already buckling under the load of simple mobile browsing, handle it?</p>
<p>That&#8217;s the big question.</p>
<p>&#8220;The tonnage of traffic on the network is growing,&#8221; said Fared Adib,  vice president of product development for Sprint Nextel. &#8220;That&#8217;s an  issue we [wireless service providers] are dealing with. And I think it&#8217;s  too early to say how the cloud services will affect all of us. As an  industry, the ecosystem needs to work together on these issues.&#8221;</p>
<p><strong>Heavy data loads</strong><br />
Indeed, wireless carriers are already  feeling the pain of consumers&#8217; increasing appetite for wireless data.  AT&amp;T has become the poster-child for carriers struggling to keep up  with heavy loads. AT&amp;T, which used to be the exclusive carrier for  the <a href="http://www.percentotech.com" target="_blank">iPhone</a>, has said publicly that the company&#8217;s data traffic on its network has increased 8,000 percent over the past four years.</p>
<p>AT&amp;T Chief Executive Randall Stephenson said at the  Telecommunications Industry Association 2011 conference last month that  by 2015, <a href="http://www.percentotech.com" target="_blank">AT&amp;T </a>will handle as much wireless data in a month and a  half as it did in all of 2010.</p>
<p>Stephenson said the only way to accommodate that kind of growth is to  add more spectrum to its network. In addition to asking the Federal  Communications Commission to open up more spectrum, AT&amp;T also plans  to spend $39 billion to buy T-Mobile USA to get access to more spectrum in dense urban areas, like New York City.</p>
<p>Without T-Mobile&#8217;s spectrum, AT&amp;T has said that consumers will not  see improvements in dropped calls, faster speed networks, or improved  access to &#8220;state-of-the-art mobile broadband Internet service.&#8221;</p>
<p>While AT&amp;T may be the most vocal right now about its network  capacity constraints, there is growing data to suggest that other  wireless operators will also be challenged in the future. Network  equipment maker Cisco Systems said recently in a report that worldwide  data traffic in 2010 just on mobile devices was three times all global  Internet traffic in 2000.</p>
<p>Internet traffic in general is expected to quadruple over the next four  years. And by 2015, Cisco estimates that the amount of traffic  traversing the Internet will reach 966 exabytes per year. Between 2014  and 2015 network traffic is expected to grow by 200 exabytes, more than  the total amount of Internet traffic generated worldwide in 2010.</p>
<p>A large contributor to this growth is a surge in network-connected  devices. This includes everything from smartphones to notebooks to <a href="http://www.percentotech.com" target="_blank">tablets</a> to home appliances. On average, a U.S. consumer will likely have seven connected devices by 2015.</p>
<p>And if Apple, Google, and Amazon have their way, many of these consumers  will be using cloud-based services to share their content among their  multiple devices.</p>
<p><strong>Working together</strong><br />
While it appears that<a href="http://www.percentotech.com" target="_blank"> Google, Apple, and Amazon</a> may be on a collision  course with wireless carriers, it&#8217;s in everyone&#8217;s best interest for the  two sides to work together. And it seems like they are.</p>
<p>&#8220;The sense we&#8217;ve gotten from working with Google is that they get it,&#8221;  said Sprint&#8217;s Adib. &#8220;They know we have to balance the traffic loads with  the service they&#8217;re trying to offer. And the truth is none of us want  the consumer to have a bad experience.&#8221;</p>
<p>Indeed at the e-G8 Forum in Paris last month, Google Executive Chairman  Eric Schmidt said wireless operators and content companies are  &#8220;incredibly co-dependent.&#8221; He added that the two groups can work  together to spread out data demand to ensure these networks aren&#8217;t  overloaded.</p>
<p>Using Wi-Fi to offload heavy traffic loads is one solution. The cloud  services that have already been introduced rely heavily on Wi-Fi  networks to provide the network connection between devices and the  &#8220;cloud.&#8221;</p>
<p>&#8220;Doing the bulk of uploads via Wi-Fi will help alleviate some of the  network issues,&#8221; said Ross Rubin, an analyst with NPD Group.</p>
<p>Sprint&#8217;s Adib agreed. He said that nearly 80 percent of mobile data  usage on its network is done by subscribers at home or in the office,  where Wi-Fi is typically available. He said that the company is working  on ways to make discovering and connecting to these networks easier so  that devices do it automatically and seamlessly. For now the company  doesn&#8217;t have anything to announce, but it&#8217;s working with its device  partners to come up with better solutions.</p>
<p>But Adib said concerns about &#8220;cloud&#8221; services may be slightly overblown.  While it&#8217;s true consumers may be downloading or syncing content more  frequently from their digital &#8220;lockers&#8221; in the cloud, he doesn&#8217;t believe  people will stream content constantly.</p>
<p>&#8220;These cloud service are about making sure that people get access to  their content on multiple devices,&#8221; he said. &#8220;And that&#8217;s a good thing  for carriers. We want people using more than one device.&#8221;</p>
<p>In the end, carriers benefit from these new services, and companies such  as Apple and Google also depend on the increasing capacity and  reliability of wireless networks.</p>
<p>&#8220;There is no question that Google and Apple would like to treat  bandwidth as unlimited,&#8221; said Charles Golvin an analyst with Forrester  Research. &#8220;But carriers increasingly aren&#8217;t able to provide that. But  neither one wants to frustrate consumers. So they must figure out a way  to work together.&#8221;</p>
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